Strategic Analysis of Income-Generating Projects in the Laguna State Polytechnic University System: Basis for Developed Differentiated Actionable Business Plans

Abstract ―​

This study examined the Income-Generating Projects (IGPs) of the Business Affairs Office (BAO) across the four campuses of Laguna State Polytechnic University (LSPU) using the SWOC (Strengths, Weaknesses, Opportunities, Challenges) framework. The objective was to develop differentiated actionable business plans to strengthen the sustainability, competitiveness, and educational relevance of IGPs. A multiphase mixed-method approach was employed, drawing from institutional profile data, clientele satisfaction survey results, and interviews with BAO project managers and chairpersons. Findings revealed distinct campus profiles: Sta. Cruz had the largest student population (12,000), followed by San Pablo (9,371), Siniloan (5,570), and Los Banos (5,000). The BAO had operated for 15 years in Sta. Cruz, San Pablo, and Los Banos, and for 20 years in Siniloan. While merchandising, food services, and stall rentals were common IGPs, only Siniloan maintained Student Instructional Enterprises (SIEs) aligned with its agricultural thrust. Clientele Satisfaction results indicated generally positive feedback, with overall scores between 4.29 and 4.40. Reliability scored highest across all campuses, while responsiveness, access, and integrity rated lower, suggesting the need for improved innovation and technological support. Strategic analysis showed strengths in project diversity and staff commitment, but weaknesses in staffing, store location, and outdated guidelines. Opportunities included branding and partnerships, while challenges such as price instability, competition, and environmental risks persisted. The study proposes a differentiated Actionable Business Plan that offers a structured yet flexible guide for BAO-managed IGPs.