Service Quality and Customer Buying Behaviour in transport industry in Cameroon: The Case Inter Urban Transport Services Mile 17 Buea

Abstract ―​

This study assesses the effect of service quality on customer buying in inters urban transport agencies Buea. A cross sectional data was used and the estimation technique used for the study was the stratified sampling technique. In order to obtain data for this study, a survey was conducted covering sample of 231 customers of various travelling agencies using stratified random sampling technique. Estimation technique was used with Ordinary Least Square and STATA software to regress the variables. The findings reveal that only 37.28% of service quality affects customer buying behaviour which therefore implies 62.72% of the factors which include competence, courtesy, credibility, customer security and customer loyalty on bus services.