― Paper Details ―

Abstract ―​

The use of teaching materials, which is seen as an important part of teacher education, is linked to getting students' attention. In fact, different teaching materials have different effects on each student when it comes to getting information across. Pre-recorded videos have become more common in synchronous lessons, especially here at the NEUST-State Campus. The goal of this study was to see if there was a difference between watching a pre-recorded video and learning in real-time when it came to advertising in the third-year BSBA major in marketing management. At the Nueva Ecija University of Science and Technology Atate Campus in Palayan City, the study was conducted. The researchers used a sampling method called "total enumeration." In total, 71 people answered. The t-test was used to look at the difference between the above-mentioned variables based on the data that was being collected. As a result, in terms of the modality of discussion, students preferred pre-recorded video over the synchronous discussion. Respondents added that this type of instructional material helps them to be more reliable in the said subject. Increasing the usage of applications available and other apps to help students in producing their outputs, and developing more dependable and modern educational resources to improve academic knowledge and active involvement of all BSBA students as recommended.

Keywords ―​

instructional materials, advertising, pre-recorded video, synchronous learning.

Cite this Publication ―​

Dr. Fhrizz S. De Jesus, Prof. Merlina C. Garcia, and Julius B. Ramos (2023). Evaluation of Pre-recorded Video as Instructional Material and Its Associated Efficacy on the Third-Year BSBA Students at NEUST Atate Campus. Multidisciplinary International Journal of Research and Development (MIJRD), Volume: 02 Issue: 04, Pages: 44-48. https://www.mijrd.com/papers/v2/i4/MIJRDV2I40006.pdf