Strengths, Weaknesses, Opportunities and Threats (SWOT) of Egg Poultry Farming in Peñaranda, Nueva Ecija

Abstract ―​

Poultry farming plays a vital role in Philippine agriculture, contributing significantly to food security and economic development. This study focused on the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of egg poultry farming in Peñaranda, Nueva Ecija, a key agricultural municipality recognized for its egg production. Using a quantitative descriptive-correlational research design, data were gathered from ten poultry farm owners through surveys and interviews, supported by statistical tools such as weighted mean and Pearson R correlation. Findings revealed that egg production levels vary weekly, with most farms operating seven days a week. Strengths included low disease incidents and effective vaccination, while weaknesses centered on poor biosecurity and seasonal profit fluctuations. Opportunities were seen in increasing consumer demand and access to quality raw materials, whereas threats included unfavorable temperatures, high input costs, and market competition. Results indicated low to very low correlations between business technical aspects and SWOT factors, underscoring the need for improved management practices. The study recommends proper waste management, investment in modern facilities, employee training, and strategic market positioning to enhance sustainability and competitiveness.