The Digital ESG Nexus: Iterative Feedback from Disruption to Renewal for Sustainable Competitiveness

Abstract ―​

The accelerating pace of globalisation, digitalisation, and ESG imperatives has redefined the trajectory of the business life cycle. Incremental models of transformation are increasingly inadequate in environments characterised by volatility, complexity, and rapid technological diffusion. This article advances a reframed conceptual model, the Digital ESG Nexus, which integrates systems theory, business process re engineering, and Lean Six Sigma into a unified framework for sustaining competitive advantage. Central to this model is the iterative feedback loop of disruption, growth, refinement, and renewal, which, when coupled with structural evolution, enables organisations to continuously adapt and reposition themselves in competitive landscapes. Drawing on comparative case studies from global enterprises and emerging market innovators, the paper demonstrates that structural evolution and rapid iteration are governance imperatives shaping resilience, sustainability, and long term viability. By situating the feedback loop within a systems approach, the article highlights the interdependence of digital transformation, ESG integration, and organisational design. The contribution lies in bridging theoretical discourse with managerial practice, offering a framework that is analytically rigorous, practically actionable, and globally relevant. The findings confirm that sustaining competitive advantage in the globalised business life cycle requires organisations to embrace disruption as a catalyst, renewal as a strategic necessity, and ESG aligned digital transformation as the connective tissue of resilience. This work extends recent scholarship by positioning the Digital ESG Nexus as a critical pathway for competitive sustainability in the 21st century.