This paper discusses the significance of the food and beverage department in the hospitality industry and its impact on revenue generation. The success of this department depends on service quality, visitor satisfaction, and anticipating and meeting customer demands. With the increasing competition in the industry, restaurant owners aim to provide innovative and creative services to attract more foot traffic and retain customer loyalty. The paper explores the changes in consumer attitudes towards food and drink choices and the impact on food and beverage distributors and customers. The article emphasizes the importance of adopting new trends to provide visitors with a novel dining experience, and the necessity of serving customers well to encourage them to return. The paper draws on previous research to highlight the importance of understanding consumer preferences and addressing the challenges faced by the food and beverage sector in the current market.